Rise of Mobile
Today we cannot go anywhere without our remote control, and by remote control, we are referring to our mobile devices. Whether it is your phone or tablet, we are connected more then we think.
We use our devices to pay bills, check balances, order pizza, play music, check up on family and friends through social media, communicate with emails, text and in some cases use the phone to make a real call to someone.
As quickly and quietly we move through these devices that have millions of platforms out there we use every day.
Being about to reach an audience on these devices have become a difficult task. It is not about just flooding the user with ads that are not relevant to them, or shouting at the top of every platform out there. Targeting audiences here take a lot more planning, A/B testing and optimizing.
Beyond development, strategy and crafted messages we must be able to communicate with consumers through their most personal devices. Our approach emphasizes mobile apps and mobile web as a collaboration.