How do I get my webpage to rank? We are highly knowledgeable and can help your website boost its position in search engine results.
SEO & SEM are about searchers AND search engines. Ignoring one at the expense of the other is a mistake…a big mistake.
We understand the importance of generating online traffic for your business. We will work with you to gain greater exposure on the internet.
…adjust content with fresh information your audience is currently searching.
What is SEO? What is SEM?
Let’s start with Search Engine Marketing SEM because it is the simplest to understand. SEM mean pay per click (PPC) ads, Paid Search ads, Cost Per Click CPC, or buying ads through keywords or phrases on a click basis.
Google AdWords is the leading search engine and they dominate this category. Like all things digital marketing, with search, you can use data or, in this case, keywords. We call this kind of marketing “intent marketing.” It is one of the most effective tactics to grow your business in a crowded marketplace. When brands use these paid advertisement techniques, the ads appear on search engines on what is called SERPs or search engine results page. Brands bid on keywords that users of products or services search for which gives advertisers the ability to bid for attention alongside those search queries.
The most frequently asked question is what is the difference between SEM and SEO and which one should receive more focus? The reality is businesses should focus on both, but it depends on your goals. In our opinion, Search Engine Optimization (SEO) is the most critical search marketing and companies should not brush it aside. SEO is a bit more complicated because, unlike SEM, it requires both technical and creative understanding. Don’t get this confused with making your website easy for you to navigate through. Make it so your audience has a much better experience. SEO requires you to review your site and from time to time and adjust content with fresh information your audience is currently searching.