Social Media is a type of marketing that uses social media platforms to gain traffic or bring attention to a business or message. Social media is a broadly used word for sites and applications that provide a place for social actions and interactions. The top social media sites used by teens and adults in the U.S. are Snapchat, Facebook, Pinterest, Musical.ly, Twitter, Tumblr, WhatsApp, Instagram, and LinkedIn, according to Statista.
Is having a company social page enough? The answer is NO. Having a plan and social goal is critical, but it is just the beginning, brands must engage with their audience and not push offers in front of communities. Think of it this way, HEY LOOK AT ME AND BUY FROM OUR COMPANY! Don’t be that brand. Engage with your audience and encourage conversion by creating quality post unique to your brand. We are in a time when there are multiple generations of consumers in the market. If you want to reach all consumer generations, your business’ marketing strategy must include a social media marketing plan. When you decide to write a social media marketing plan, keep in mind that every part of it should reflect the answers to these two questions: 1) What do you want consumers to hear about your company? 2) What do you want consumers to see about your company?
…HEY LOOK AT ME AND BUY FROM OUR COMPANY! Don’t be that brand.
These platforms offer new avenue which allows your brand to speak to the consumer. Social media offers an opportunity for you to engage with customers in a more casual manner which has proven to increase loyalty to brands. Everything you post or share yields a chance that customers will switch from another brand to yours. Social media includes ways to measure the ROI of your social media marketing and ads are budget-friendly. We can help you compose a social media marketing plan, accomplish that plan, assist with creative ideas and graphics, and provide a measurement of your ROI. Let us help you develop or increase your presence on multiple social media platforms. Contact us today!