Making a dent in the world, or a least in your part of the woods.
Being a Partner not a vendor, together telling a story.
Understanding times have changed, so has your audience.
…DEVELOPING A BRAND POSITIONING BY MOTION AND POWERED BY EMOTION IS OUR MISSION.
What is a brand strategy?
Knowing who you are. Sounds simple right? The truth is if you cannot tell your brand’s story, how will else anyone know who you are?
Executing a well-defined strategy affects all aspects of your brand and the ability to connect to consumers needs, emotions, and understanding the competitive landscape is critical. Brand strategy is not your product, site, logo or name. In fact, it’s much more than that. Starfish can help define your compelling message with an approach that gets in front of the right audience without losing your core message.
We live in a mobile-first world. No matter what you and I may think of the technology, it is here to stay. Having a brand strategy across platform’s is critical. Companies make the massive mistake of taking the same ad units and running across every single platform expecting results. Five years ago brands defined branding as name, sign, logo or design, but we have come a long way. Brand Strategy is more complicated and even more critical in today’s world of always-on media. It’s important to shape the perception that consumers have when they hear or think of your brand, service or product. Being able to hit a moving audience that consumes more media than ever before lends the opportunity to influence consumers with creativity, words, and elements that are relevant and not random.